This privacy policy explains how we use any information we collect about you, how you can tell us if you prefer to limit the use of that information and procedures that we have in place to safeguard your privacy.

For the purposes of the Data Protection Act 1998 (the “Act”) the data controller is Waterfields (Leigh) Limited of Crompton Fold Bakery, Manchester Road, Leigh WN7 2LX.

Summary of our Privacy Policy
Your privacy is extremely important to us so we only use the information you provide about yourself and your company when using this website to answer your enquiry or to help us to improve our service to you. We do not share this information with any third party except to the extent necessary to answer your enquiry if that enquiry requires the involvement of a third party. We use return email addresses to answer the email we receive. Such addresses are not used for any other purpose and are not shared with outside parties.

The information we collect
We may collect and process the following data about you:

• Information that you provide by filling in forms on our site at www.waterfieldscakes.co.uk (our “Website”). This includes information provided when requesting information about our services. This typically includes your name, your organisation’s name, email address, business address and contact telephone number. We may also ask you for information when you report a problem with our site.
• If you contact us, we may keep a record of that correspondence.
• Details of your visits to our site including, but not limited to, web server statistics, traffic data, location data and details of the web pages and resources that you access.

How we protect your information
All information you provide to us is stored on our secure servers.
Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of data that you transmit to our site; any transmission is therefore at your own risk. Once we have received your information, we will use strict internal procedures and security features to try to prevent unauthorised access.

We also keep your information confidential. The internal procedures of Waterfields (Leigh) Limited cover the storage, access and disclosure of your information.

How we use your information
We use information held about you in the following ways:

• To provide you with information, products or services that you request from us or which we feel may interest you, where you have consented to be contacted for such purposes.
• To carry out our obligations arising from any contracts entered into between you and us.

We may also use your data to provide you with information about goods and services which may be of interest to you and we may contact you about these by email, SMS, post or telephone.

If you are an existing customer, we will only contact you by electronic means (e-mail or SMS) with information about goods and services similar to those which were the subject of a previous sale to you. If you are a new customer we will contact you by electronic means only if you have consented to this.

If you do not want us to use your data in this way, please notify us by sending an email to webcakes@waterfields-bakers.co.uk.

Your Rights
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the forms we use to collect your data. You can also exercise the right at any time by contacting us at webcakes@waterfields-bakers.co.uk.

Our site may, from time to time, contain links to and from the websites of our affiliates. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

Your consent
By submitting your information you consent to the use of that information as set out in this policy. If we change our privacy policy we will post the changes on this page, and may place notices on other pages of the Website, so that you may be aware of the information we collect and how we use it at all times. We will also e-mail you should we make any changes so that you may consent to our use of your information in that way. Continued use of the service will signify that you agree to any such changes.

Owing to the global nature of the Internet infrastructure, the information you provide may be transferred in transit to countries outside the European Economic Area that do not have similar protections in place regarding your data and its use as set out in this policy. However, we have taken the steps outlined above to try to improve the security of your information. By submitting your information you consent to these transfers.

Contact Details
We welcome your views about our website and our privacy policy. If you would like to contact us with any queries or comments please send an e-mail to webcakes@waterfields-bakers.co.uk.

If any of the information that you have provided to Waterfields (Leigh) Limited changes, for example if you change your e-mail address please let us know by sending an e-mail to webcakes@waterfields-bakers.co.uk